When your home is listed with The Diane Beck Team, we create a marketing plan to make sure your home receives the best exposure possible. But there are also some things you can do as a seller to make for a quicker sale!
1. Audit your agent’s online marketing. 92% of home buyers start their house hunt online, and they will never even get in the car to come see your home if the online listings aren’t compelling. In real estate, compelling means pictures! A study shows that listings with more than 6 pictures are twice as likely to be viewed by buyers as listings that had fewer than 6 pictures.
2. Post a love letter about your home. Walk through your home AND your neighborhood telling prospective buyers about the best bits -- what your family loved most about the house, your favorite restaurant or shop that you frequented on Saturday mornings. Buyers like to know your home was well-loved & it helps them visualize the great life they could have there too.
3. Facebook your home’s listing. Facebook is the great connector of people these days. If you have 200 friends and they each have 200 friends, imagine the power of that network in getting the word out about your house!
4. Beat the competition with condition. Make as many repairs as you can on the home – it’s a major selling point to be able to advertise a very low or non-existent pest repair bill. Make sure that the little nicks and scratches, doorknobs that don’t work, and wonky handles are all repaired before you start showing your home.
5. Stage the exterior of your home too. Stage the exterior with fresh paint, immaculate landscaping and even outdoor furniture to set up a Sunday brunch on the deck vignette. Buyers often fantasize about enjoying their backyards by entertaining and spending time outside.
6. Access is essential. Homes that don’t get shown don’t get sold. Don’t make it difficult for agents to get their clients into your home – if they have to make appointments way in advance, or can only show it during a very restrictive time frame, they will likely just cross your place off the list and show the homes that are easy to show.
7. Consider your competition. Work with your broker or agent to get educated about the price, type of sale and condition of the other homes your home is competing with. Attend some open houses in your area and do a real estate reality check. Buyers who see your home will see those homes, too, so make your home as appealing as possible.
8. De-personalize. You are getting ready to move, so why not remove the things that make your home “your” personal sanctuary (e.g., family photos, religious décor and kitschy memorabilia), pack them up and put them in storage. Buyers want to visualize your house being their house, and it’s difficult for them to do that with all your personal items marking the territory as yours.
9. De-clutter. Pack up anything that is sitting on top of a counter top, table or other flat surfaces. Anything that you haven’t used in at least a year? That goes, too. Give away what you can, throw away as much as possible of what remains, and then pack the rest to get it ready to move.
10. Listen to your agent. If you find an experienced real estate agent to list your home, who has a successful track record of selling homes in your area, listen to their recommendations! Find an agent you trust and follow their advice as often as you can.